Wednesday, March 18, 2015

Does this metaphor hold water?

I keep hearing about the need to develop additional "revenue streams," as if there's this huge mass of liquid assets flowing all around us and we need to divert a little bit into our own reservoir, or else we need to lower a bigger bucket into the well or cast a new fly into the trout stream or repair the holes in our nets. 

Or maybe we're gonna need a bigger boat. 

Or a better metaphor.



Anonymous said...

How about we re-evaluate our value proposition? No stream needed.


Bev said...

But I LOVE re-evaluating value propositions! Doesn't everyone?

Someone ought to write a song about it. I'll get on that right away.